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11/19/2011

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Foxwood Online Marketing

Excellent points Cath. Colleges justify their price increases by bringing up costs. One of the most significant is football. There are only a handful of colleges that make a profit on football. Not only do they have to have a huge stadium, but the numbers of players on the team, most of which get no scholarship funding, has significantly increased. The equipment, weight rooms, etc. are very expensive. You need to look no further for an example of how football has corrupted the university than the case of Penn State. There are schools that "educate" without football. Check out the 60 Minutes Interview for UMBC: http://vimeo.com/32059728
Historically the case would be difficult to make because the incomes derived from a college education offset the cost. Now, given the huge rate of price increase over the past few years, that can no longer be argued.

Cath

Yes! Great blog! Unfortunately, it would be difficult to prove price-fixing because higher education institutions routinely test pricing waters by leaking news in the press that tuition will go up "x" percent next fall to see if it will affect their ability to attract the "best and brightest" students. They get time for this because the admissions process is 6-12 months long. Other institutions' admissions officers watch, learn, and compare "privately" - it's not a colluded price-fixing activity.

Secondly, Americans seem to be sucked into the vortex of believing an educational degree is "better" at the most expensive institutions. Neither student prospects, nor parents, seem too interested in "employability" or the school's track record for getting its graduates jobs, beyond asking if they host career fairs. Most don't even ask about intern programs. They get no training or guidance about this once-in-a-lifetime, very expensive decision. I've worked for 6 universities and I've NOT found that an institution's tuition and it's degrees' marketability correlate across the academic programs; nevertheless, raising tuition rates does not seem to deter admission applications, especially at large schools. Technical degrees are still more marketable than liberal arts degrees, but as long as the school is accredited, the institution name or pricetag isn't nearly as important. Young students (and their parents) need to get smarter about this and stop believing it's ok to finish school saddled with mortgage-sized student loans.

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